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Lex McKee Biography and Publications

Lex McKee

Presenter, Author (including e-learning materials), Producer (Audio and Video), Professional Photographer - and above all a VIP = Vital Ideas Person!

Founder of LearnFast World Ltd; iCademy Ltd, Lex Studios Ltd; Analogica Ltd and Metamorphosis Records Ltd - now consolidated into Entertrainment Ltd and Metamorphosis Records Ltd..

To be a VIP -  a Vital Ideas Person - you must have unique Intellectual Property.  To make this stronger, three strands work well.  Lex thus operates proprietary processes in the three fields of communication, management, and leadership.  His communication framework (The M.E.S.S.A.G.E. Model) allows any message to engage the whole mind, intellect, and emotions of any target audience.  This makes it great for education but also for advertising, brand-building, and relationships.  Lex's management process involves understanding what makes people tick and becoming so flexible that you can manage and influence people in any situation.  The unique leadership model, "Living Leadership" makes going to work a life-affirming experience.

Lex's History

Lex McKee has been in the business of making training entertaining since 1982. Weaving entertainment and training together, he believes in the importance of ‘Entertrainment®’ – making learning enjoyable, engaging and enduring. Naturally-entertraining-learning stimulates the intellect and the emotions and long-term memory. This means that entertraining experiences last longer and promote higher motivation, leading to more sustainable change. Entertrainment® is a sound neurological investment that simply makes sense in the serious business of thinking.  Lex says, "If you're laughing, you're learning!"

Lex worked for well over a decade with Vanda North, founder of the former Buzan Centres Ltd. Buzan Centres championed brain-friendly learning through Tony Buzan’s techniques of Mind Mapping, Speed Reading and Mnemonic systems. As a Buzan Master Trainer, Lex was responsible for Buzan trainer-training in the UK for six years before moving to head up corporate and teacher training responsibilities. He then worked extensively with the Students‘ Charity, UNIAID.  Nowadays, Lex runs his own group of companies and associations specialising in the applications of accelerated learning AND in the development of media rich learning support materials.  This Design service can save organisations masses of time since there is no substitute for experience (28 years of it!)

Alongside trainer-training, Lex specialises in three key Leadership Development areas: learning, influencing, and creative thinking – the three fields most strongly associated with sustainable success in life. He has pioneered competence-based assessment in Accelerated Training methods for The Registry of Accelerated Trainers, enabling training professionals to design and deliver learning in soft and hard skills in a faster delivery time, with longer lasting retention, and with deeper learning mastery. To demonstrate this he wrote the programme ‘Touch Type in Two Hours’ which became a successful software product, and ‘The Accelerated Trainer’ (Gower) - recognised as one of the most comprehensive and accessible guides to the application of Accelerated Learning for teachers, tutors and trainers.

Strategically, he is now working on the concepts of "Living Organisations®", using biological, ecological, psychological, and even theological models to propose a fresh paradigm for business vitality and longevity. (You can find out more by clicking on the Living Organisations tab at the top of this page.)

As a Consultant, he has worked with such household names as Barclays Capital, British Gas, British Telecom, Burmah Petroleum Fuels Ltd, Clarks International, The CIPD, Colgate-Palmolive, Deutsche Bank, DHL, Dundee City Council, Elsevier Science, E-ON, Fenman Publishing, Gilead Life Sciences, Hackney Council, Haden Freeman Ltd, Hill Samuel Investment Group, HSBC (development of e-Learning), IBM, J P Morgan, John Mowlem Construction, various NHS Trusts, Price Waterhouse, Rotring UK, Royal Mail and the former Safeway Stores plc. All this work has been rooted in boosting the Intellectual Capital of these organisations, helping Thinking Organisations get the most from their human resources by becoming Accelerated Learning Organisations and then full-on Living Organisations. While much of this work is direct training, he backs up the training through personal coaching, writing, audio review materials, and through the expression of corporate concepts using Mind Mapping.

Lex runs a recording and photographic studio to support direct training with ‘accelerated’ audio-visual productions. There he composes music to support his relaxation and integration recordings as well as producing recordings with other key-note presenters. The techniques pioneered in the studio utilise a unique approach to enhancing the listener’s state-of-mind through blending layers of music, natural soundscapes, brainwave entrainment, empowering language, and binaural recording. The studio also offers a Graphic Design service for educational materials.  2007 heralded the Studios‘ expansion into professional video.  In partnership with and, the services now include full web-design and hosting.


Lex is the author of ‘ The Accelerated Trainer ‘ (Gower; ISBN 0-566-08077-X).

This warmly received book shares his unique Learning Design Architecture, articulated in his "M.E.S.S.A.G.E." Model.  The framework has been adopted by some colleges and organisations as a model of learning design excellence.  It can be used to make any learning content more engaging and easier to sustain.  This means a far higher ROI for any trainer, teacher, tutor or training department investing in programme design and delivery.  In times where we have to do more with less, this model makes sure we get the maximum value for the minimum cost... a timely message indeed!

Unique to the book is an NVQ-Style set of competencies.  These have been revisited and adjusted over the years to reflect current best practice, and are only available from Lex, directly. The model can be previewed on this site by following this link.


Other publications include:

  • 7 Ways to Upgrade Your Brain (currently in e-book format and available from this site's shop)
  • Mind Mapping for Trainers (article published in Training Journal)
  • Speed Reading for Trainers (article published in Training Journal)
  • With the Body in Mind (article published by Fenman in ‘Train-the-Trainer‘)
  • Empowering Language (article published by Fenman in ‘Train-the-Trainer‘)
  • Entrainment (article published by Fenman in ‘Train-the-Trainer‘)
  • Psychological Types (article published by Fenman in ‘Train-the-Trainer‘)
  • Accelerated Learning modules of HSBC‘s in-house e-learning solution
  • Top Tips for Tiny Tots (contributing author and designer for the e-learning project)

Tangible Tools for Your Success

Fresh for 2014, Lex is producing and publishing multiple resources to help you succeed:

  • The ThINKpen® - a way to ensure you cover the full-spectrum of thinking styles (available now)
  • The "I Am..." card game as the most affirming way to understand yourself and others (available now)
  • Kindle Publication: "The Accelerated Learner" (available now on the Kindle store)
  • Kindle Publication: "The Accelerated Salesperson" (available now on the Kindle store)
  • The "Love Styles" card game to help you understand your loved ones! (in protoype stage)